Big Agnes Announces New Distribution Partners in Europe

Big Agnes Announces New Distribution Partners in Europe

Two new distributors will help meet growing demand for the brand in key European markets

STEAMBOAT SPRINGS, Colo. (July 29, 2020) – Big Agnes Inc., the Steamboat Springs, Colorado-based outdoor equipment brand recently announced two new distribution partners in Europe. Plein Nord will distribute Big Agnes in France and Andorra while Roswi will distribute the brand throughout Scandinavia.

“I am excited to announce partnerships with Plein Nord and Roswi; they are amongst the strongest distributors in all of Europe,” said Mark Flanagan, Sales Director EMEA. “Both of our new partners bring best in class service levels and teams of energetic core outdoor enthusiasts. These are important markets and we look forward to partnering with these respected companies to increase our community of outdoor retailers and consumers.”

Founded in 1989, Plein Nord Distribution is based in Allonzier-la-Caille near Annecy, in the heart of the French Alps. Born 30 years ago from one man’s passion for sport and high-quality outdoor products, Plein Nord has 20 employees who all participate in outdoor sports. The company distributes leading outdoor brands including Scarpa, Ultimate Direction and Klean Kanteen.

“We are very proud to become the Big Agnes Distributor for France and Andorra,“ said Nico Geydet, CEO of Plein Nord. “Big Agnes products offer consumers super light, technical, innovative gear to enhance their outdoor experience, whilst maintaining a strong focus on sustainability; this combination fits very well into our current portfolio of brands.”

Based in Taby, Sweden, Roswi was founded 70 years ago and its strengths are a strong sales team, marketing, purchasing and logistics. They have a reputation for a high level of customer service and an efficient warehouse which ensures quick deliveries and a stable flow of products. They distribute core outdoor brands including, Scarpa, Osprey, BioLite, Darn Tough, Victorinox and others.

“Big Agnes is a perfect fit for us as the brands that we choose to work with are signified by a strong brand profile, high quality, authentic sustainability credentials as well as smart design and functionality,” said Christopher Carlander, CEO of Roswi. “We are excited to build Big Agnes here in Scandinavia as the brand is very well respected by retailers and consumers alike and we’re confident we can grow distribution and brand awareness quickly.”

About Big Agnes: Named for a peak in the nearby Mt. Zirkel Wilderness, Big Agnes®, Inc. is located in Steamboat Springs, Colorado, and produces award-winning sleeping bags, pads, tents and camp furniture. For more information, visit or call 1-877-554-8975.